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Theodore Levitt

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business Schools guru of marketing -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Awa

Title : Marketing Imagination
Author :
Rating : 6
Format Type : Hardcover
Number of Pages :